Work With Me
I help distilleries refine products, sharpen messaging, and connect with modern whiskey drinkers.
Trusted by distilleries, independent brands, and growing whiskey audiences.
Most brands know what they’ve made.
Fewer know how it actually lands.
I sit between enthusiast and everyday drinker — translating product into something people understand, trust, and come back to.
This is built on tasting, audience response, and content that performs.
Product & Palate
- Sensory evaluation & tasting notes
- Pre-release feedback
- Batch comparison & blend input
- Flavor positioning for consumers
Grounded in real drinker perspective — not internal bias
Brand & Growth
- Social & content strategy
- Campaign ideation
- Launch support
- Messaging clarity
Clear beats clever
Select Partnerships
- Sponsored features (editorially independent)
- Early access reviews
- Audience insight & feedback
- Ongoing collaboration
Only brands that align with my audience and standards.
Why Brands Work With Me
- Trusted voice — reviews people believe
- Proven ability to translate complex whiskey into accessible content
- Perspective that bridges enthusiast and newer drinkers
- Engaged whiskey audience — not just followers
Experience
Selected experience working with distilleries, brands, and emerging whiskey projects.
Consulting & Product Development
- Ongoing consulting with Liquid Rails, supporting distilleries in building direct-to-consumer strategy and improving communication between brands and content creators
- Provided sensory analysis, tasting feedback, and R&D support for Powdermen Spirits Co., including experimental aging programs and product refinement
- Advising on development of emerging and unreleased whiskey brands, including collaboration with Drew Thorn on Silverthorn Reserve
- Contributed blending input on Batch 2 of Song Dog alongside head distiller
Industry Experience & Barrel Selection
- Co-founded Cask Collective, contributing to the selection of multiple limited and sought-after barrels across several states
- Led distillery relationships and coordination for barrel picks and collaborations
- Participated in early and exclusive selections, including a 17-year BuffTurkey release and other limited projects
Brand & Marketing Work
- Created tools and frameworks to improve how brands communicate with creators (media sample structures, review alignment)
- Brand ambassador and social media consultant for HK Young
- Marketing strategy, content support, and event planning for brands including Powdermen Spirits Co. and The Barrel Mill
Audience & Community
- Founded and scaled NOVA Whiskey Club into one of Virginia’s most active whiskey communities
- Built on accessibility and engagement — translating directly to how modern drinkers discover and evaluate whiskey
- Organized and led tastings and events with brands including:
- Found North
- Bardstown Bourbon Company
- Green River
- Hirsch
- Old Potrero
Community & Mentorship
- Supported the development of regional whiskey groups, including early guidance for Montgomery County Bourbon Club
- Mentored emerging whiskey creators and influencers
Selected Work
Song Dog — Blend Development (Batch 2)
Collaborated with the distillery team to provide blending input and sensory feedback during development of Batch 2.
Focused on how the final profile would translate to consumers — balancing technical quality with real-world drinkability and perception.
Resulted in a more cohesive, accessible blend aligned with both the brand’s direction and its audience.
Liquid Rails — Product & Creator Alignment
Work with distilleries through Liquid Rails to evaluate products and improve how they’re presented to consumers and reviewers.
This includes ongoing reviews, structured feedback, and helping refine how product details are communicated—leading to clearer, more consistent content across platforms.
Also contributed to developing tools that improve how brands share information with creators.
→ View Benson Valley High Rye Bourbon Review
→ View Espy House Rye Review
Engagement
Every project is different.
Some brands need quick feedback on a sample.
Others need deeper involvement across product, positioning, and launch.
Reach out with a bit of context and I’ll follow up with availability and scope.
Consulting engagements are limited and scheduled on a rolling basis.